We believe local businesses are ideally suited to weigh in on our local decision-making to make sure quality of life is increased for all San Diegans – not just a select few.
After all, if every elected official gets into office at least partly due to some version of their “support local business” speech, then let’s make them do it. Let’s hold them accountable to a new, accurate definition of what it means to be “pro-business.”
Business For Good is, in a nutshell, run by you: the owners and operators of San Diego’s favorite brands. Whether you’re the newest solopreneur on the block or the curator of a long-standing establishment, your voice counts with us. In our close-knit family, unicorns and zebras roam freely to shape an entrepreneurial ecosystem that lifts all businesses across all neighborhoods.
Together, we champion a vision where local businesses have rightful influence to strengthen our communities and make life better for all of us. We work to disrupt the tired system of moving wealth up a power structure that’s maintained by a small, closed network of well-connected people.
At Business For Good, yours is the new face of San Diego business.
Why We Started Business For Good
We founded Business For Good to engage local business owners directly on the community issues they care about. After all, local business owners have a much better sense of what matters to most San Diegans than distanced, industry-wide giants. And they need to be heard.
You can imagine we were pretty discouraged to find out that even though locally-owned businesses represent more than 97% of San Diego businesses, they were absent at almost every decision-making table.
So, our approach was simple.
We asked them if they had seen improvements in the things they care most about–such as the way they get around town, their energy bills, or their cost of living. And if not–which was overwhelmingly the case–we’d help equip them with the advocacy education and support they need to empower themselves to address the issue, make their voice heard, and create change in San Diego.