Our Values
Business For Good operates upon the following shared values and integrity. We remain accountable to ourselves, our members, and our mission above all else.
Perseverance
We do what it takes to help shape meaningful change in San Diego, today and in the future
Stewardship
We believe taking care of our employees and communities is the best investment we can make in our businesses
Equity
We push to level the playing field so all entrepreneurs have a real chance to succeed
Trust
We listen, act with care, and build honest connections with each other and our community
110+
BFG MEMBERS
$13B
LOCAL ECONOMIC IMPACT OF OUR MEMBERS
8
YEARS DRIVING CHANGE
Our History
Founded in 2017, Business For Good (BFG) offers an alternative to the monolithic voice of business that dominates the conversation around “what business wants.”
We embody a new definition of what it means to be pro-business: promoting sustainable, equitable business practices and raising awareness of policies that improve quality of life for all San Diegans—not just a select few. We know that when our community thrives, so do our businesses.
BFG directly engages local business owners, nonprofits, and public sector organizations on the community issues they care about. Together, we champion a vision where local businesses across the nation lead the charge to strengthen our communities and make life better for all of us.